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Data Academy

Introduction

As we pass the mid-point of 2021, we now have line of sight to paths which leads to key measurement & analytics trends such as privacy & cookieless world, new MarTech tools & concepts- success at both will require much in-depth training and education - that is exactly why IAB Data & Measurement Committee upgrades our Data Academy program in 2020 by bringing it online and more accessible.  

About the Data Academy 2.0 
We will produce 8-10 short videos/webinars (15-30 min each), focusing on the most desired training areas, for example, thought leadership areas like cookieless world & data privacy, or practitioner’s guide around how to build the data infrastructure. Some videos will be available to everyone and we will also create premium videos which will be exclusive to IAB members only.

 

[Data Academy 2.0] Surviving Turbulent Market - How to embrace the market trend?

1   Topic: Surviving Turbulent Market - How to embrace the market            trend?

   Speakers: Angela Lai (Head of Channel Business) / Martin Wu               (Regional Product Marketing Manager)

   Company: Vpon 

 

 

 

[Data Academy 2.0] How to continue to deliver precise advertisement without device identifiers?

X  Topic: How to continue to deliver precise advertisement without        device identifiers?

  Speaker: Cecilia Cheng (Associate Account Director)

  Company: EternityX

  Click here for the video

 

 

[Data Academy 2.0] Introduction of Data Management Platform (DMP) and Customer Data Platform (CDP)

1  Topic: Introduction of Data Management Platform (DMP) and              Customer Data Platform (CDP)

  Speaker: Kenneth Chow (Strategic Account Executive)

  Company: Salesforce Marketing Cloud

  Click here for the video

 

 

[Data Academy 2.0] How to harness the power of Big Data to improve Marketing Outcomes?

55  Topic: How to harness the power of Big Data to improve                        Marketing Outcomes?

  Speaker: Julian Yip (Technical Lead)

  Company: Fifty-five

  Click here for the video

 

 

【Data Academy 2.0】Google Analytics 4 (GA4)     

【Data Academy 2.0】Google Analytics 4 (GA4)  Topic: Google Analytics 4 (GA4)

  Speaker: Jing Ma (Measurement & Analytics Specialist)

  Company: Google

  Click here for the video

                                                                                                                                    

 

【Data Academy 2.0】Marketing Mix Modelling

【Data Academy 2.0】Marketing Mix Modelling  Topic: Marketing Mix Modelling

  Speaker: Agnes Chan (Marketing Science Partner)

  Company: Facebook

  Click here for the video