"Growing pDOOH in Hong Kong : from Theory to Practice" was a (with Video)

【IAB HK Programmatic Committee - Growing pDOOH in Hong Kong : from Theory to Practice】

OOH is experiencing its own transformation by going digital and is now included within the programmatic landscape (pDOOH) and it's growing in Hong Kong.  It’s a perfect pairing which offers data driven, premium impressions, within a physical location. This creates a myriad of opportunities for marketers to reach audiences beyond the screens.

🎊Thanks Programmatic Committee for collaborating the topic with the lens of media owners, brand, agency, location data providers & technology providers in the pDOOH space on 23 Sep.

👏A big round of applause for our wonderful speakers & moderator:

✅ Arthur Chan : Chief Operating Officer, VPON Big Data Group

✅ Lydia Chung : Head of Brand & Marketing Communications, LIVI Bank

✅ Yoann El Jaouhari : Managing Director, JCDecaux Cityscape

✅ Polly Ip : Business Director, Dentsu Hong Kong

✅ Vincent Lam : Chairman and CEO, Asiaray Advertising Media Limited

✅ Sally Ng : VP of Sales, HK & Taiwan, Hivestack

✅ Jimmy Poon : Head of Sales and Trading, Blis Media

✅ Johnnie Leung : Director of Business Development, The Trade Desk

🙏🏻Thanks Vpon Big Data Group and VV3D for generous support as our Gold and Silver sponsors.

🎞If you have missed the event, or want to refresh the memory, please watch on our YouTube channel https://youtu.be/IdKIt-Ggw60