How to Make the Most out of Live Social Video

How to Make the Most out of Live Social Video presented by IAB Hong Kong Social Committee.

Creative production, KOLs with good presentation, limited time offer, incentives by phases, personalization, and authentic approach are the key to running the successful LIVE campaign. Also, ongoing test & learn, optimization, and attention to detail can make a HUGE difference to the end outcome.

A big round of applause to our speakers who shared loads of case studies and insights, and Moderator for hosting the panel, including…

- Kennis Chun, Senior VP, eCommerce, The Club at HKT Limited

- Welby Chung, Founder & Director of Crossfade Creative Ltd

- Yim Shung Tin, Founder of Come Buy Mall & Co-Founder of YTY Studio

- Kevin Shui, Founder & Chief Producer of Good Cause Digital (Moderator)

Thanks IAB HK Social Committee (lead by Jeffrey Hau) for bringing us this fruitful LIVE with lots of practical tips and insights. Grateful to PRIZM Group for the venue support.

Replay the video on our YouTube channel now!

Watch Playback Video