Privacy Focused Solutions Synopsis

Introduction

In response to the cookieless and ID-less digital era, IAB HK Programmatic Team has compiled below Privacy Focused Solutions Synopsis to help marketers thrive in this privacy-first ecosystem and facilitate the discussion of ID-less and cookieless future.

IAB Hong Kong Programmatic Committee

This committee focuses on evaluating the value and potential of Programmatic Advertising. This includes evaluation of the programmatic advertising ecosystem and terminology, disclosure principles, ad performance evaluation, opportunities/obstacles by platform, scalable/custom solutions, consumer perceptions, messaging and more.

Programmatic Committee Members

Johnnie Leung (Lead), Business Development Director, The Trade Desk

Jimmy Poon, Head of Sales and Trading, Blis

Sharon Chan, Data Strategy Lead, Google

Andy Chung, Managing Director, GroupM (Xaxis)

Sally Ng, Vice President of Sales, HK & Taiwan, Hivestack

Franny Geng, Associate Director, Digital Product, SCMP Hearst

Jenny Tsang, Programmatic Advertising Lead, Verizon Media

Please address any questions or comments about this blog to 

Alvina Chan, Secretariat Office, IAB (Hong Kong) - alvina.chan@iabhongkong.com