IAB HK Digital Awards 2023: Finalists Announcement
February 07, 2024
IAB HK Digital Awards 2023 aims to honor outstanding work in the industry and recognize the year's most innovative and impactful digital campaigns. The awards are open to all creative, design, or media agencies, advertisers, independent parties, media sales houses, technology providers, vendors, platforms, IAB HK members, and non-IAB HK members.
After hours of judging, we're proudly unveiling the finalists of 6 categories.
*List in alphabetical order by brand name.
Best Use of Adtech & Programmatic Advertising
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| Brand: foodpanda Agency: MTR* advertising Campaign: foodpanda Grocery Campaign | Brand: Hang Seng Bank Limited Agency: Zenith HK Campaign: Credit Card +FUN Dollars Launch |
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| Brand: Hong Kong Disneyland Agencies: Zenith HK, The Trade Desk Hong Kong Campaign: Hong Kong Disneyland - “Momentous” Nighttime Spectacular | Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi Campaign: 2023 Wealth and Stock Decoded Campaign |
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| Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi Campaign: HSBC - Smart Use of Future Money Campaign | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts |
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| Brand: SHISEIDO Agency: iProspect Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation | |
Best Branding Campaign
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| Brand: Hang Seng Bank Limited Agency: The Bread Digital Campaign: Prestige Banking − CFO Campaign | Brand: HSBC Hong Kong Agencies: Hungry Digital Limited, Hill & Knowlton, OMG Campaign: HSBC Fraud (呃)Fair |
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| Brand: HSBC Hong Kong Agencies: Wunderman Thompson Hong Kong, OMG Campaign: HSBC One Rethink Wealth Campaign | Brand: HSBC Hong Kong Agencies: Wunderman Thompson Hong Kong, OMG Campaign: HSBC Premier Elevate Campaign |
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| Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi Campaign: HSBC - Smart Use of Future Money Campaign | Brand: SHISEIDO Agencies: Narrow Door, Pontac, iProspect Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
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| Brand: Tam Jai International - TamJai SamGor Mixian Agencies: The Bread Digital, The Bridge Agency Campaign: TamJai SamGor 15th Anniversary Campaign | |
Best Use of Commerce
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| Chow Sang Sang Agency: Prizm Group Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem | Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi Campaign: HSBC - Smart Use of Future Money Campaign |
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| Brand: Mox Bank Limited Agencies: Starcom, The Trade Desk Campaign: Mox CVP Campaign | Brand: Samsung Agencies: Cheil PengTai, Starcom Worldwide Campaign: Galaxy Z Series Join The Flip Side Campaign |
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| Brand: SHISEIDO Agency: iProspect Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation | Brand: Tam Jai International Agency: Vpon Big Data Group Campaign: Why Not Loving Both |
Best Use of Content Innovation Finalists
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| Brand: Hang Seng Bank Limited Agency: Sunny Idea (HK) Limited Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign | Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi Campaign: 2023 Wealth Decoded Campaign |
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| Brand: HSBC Hong Kong Agencies: Hungry Digital Limited, Hill & Knowlton, OMG Campaign: HSBC Fraud (呃)Fair | Brand: HSBC Hong Kong Agencies: Secret Tour (HK) Limited, OMG, Ichi Events Limited Campaign: Knock Knock Frontline Recruitment Campaign |
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| Brand: HSBC Hong Kong Agencies: Narrow Door, OMG Campaign: Teens Proposition Campaign | Brand: MSD Agency: Narrow Door Campaign: Men's Choice Matter |
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| Brand: Tam Jai International - TamJai SamGor Mixian Agencies: The Bread Digital, The Bridge Agency Campaign: TamJai SamGor 15th Anniversary Campaign | |
Best Use of Data & Insights Finalists
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| Brand: Chow Sang Sang Agency: Prizm Group Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem | Brand: Hang Seng Bank Limited Agency: Zenith HK Campaign: Credit Card +FUN Dollars Launch |
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| Brand: Hang Seng Bank Limited Agency: Zenith HK Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign | Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi Campaign: 2023 Wealth and Stock Decoded Campaign |
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| Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts | Brand: Shiseido Group Hong Kong – Brand Shiseido, Clé de Peau Beauté, IPSA, NARS Agencies: iProspect Hong Kong, Merkle Hong Kong Campaign: O2O Analytical Project & Activation |
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| Brand: Standard Chartered Hong Kong Agency: iProspect Hong Kong Limited Campaign: Standard Chartered Digital Lending Campaign | |
Best Use of Martech Finalists
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| Brand: FWD Insurance Agency: Cymballe Limited Campaign: Here We Are For Your Health | Brand: Mannings Agency: Aloha Group Limited Campaign: Mannings Many Healthy Returns AI Driven SEO Campaign |
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| Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts | Brand: PayMe by HSBC Agency: OMG Campaign: The Biggest Laisee of All |
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| Brand: SHISEIDO Agencies: Narrow Door, Pontac, iProspect Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation | Brand: Watsons Hong Kong eShop Agency: Omnichat Limited Campaign: Watsons Here For You WhatsApp Solutions |
