Self-Learning Corner
Welcome to the IAB Hong Kong Self-learning Corner, which is a centralized platform providing resources for professional and personal development. Our members and apprentices can find e-books, certified courses (online and offline), and educational videos to acquire new knowledge and skills.
If you are interested in sharing resources with fellow digital marketers, please email our Secretariat Office at info@iabhongkong.com.
DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or its members."
| Google: Data Analytics CertificatesData analysts prepare, process, and analyze data to help inform business decisions. They create visualizations to share their findings with stakeholders and provide recommendations driven by data. Application: Year-round Duration: 6 months at 10 hours a week Fee: USD $49/ per month
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| Google: Digital Marketing & E-commerce CertificateThis fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Application: Year-round Duration: 6 months at 10 hours a week Fee: USD $49/ per month
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| Google Skillshop: Google Ads - Measurement CertificationLearners will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. Application: Year-round Duration: 3.2 hrs Fee: Free-of-charge
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| Google Skillshop: Google Ads Search CertificationLearners will be able to exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. Application: Year-round Duration: 3.7 hrs Fee: Free-of-charge
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| Google Skillshop: AI-Powered Performance Ads CertificationLearners will be able to exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. Application: Year-round Duration: 4 hrs Fee: Free-of-charge |
| Google Skillshop: Google Ads Display CertificationLearners will be able to demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. Application: Year-round Duration: 4 hrs Fee: Free-of-charge |
| Google Skillshop: Google Ads Display CertificationLearners will be able to demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. Application: Year-round Duration: 4 hrs Fee: Free-of-charge |
| Google Skillshop: Drive growth with mobile experienceLearn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. Application: Year-round Duration: 1 hr Fee: Free-of-charge |
| LinkedIn Learning: Learning Data Analytics: 1 FoundationsLearn will explore the analyst mind with instructor Robin Hunt in this course. Foundational concepts, tools like Excel and Microsoft Access, SQL queries, and PowerBI are covered. Data governance, data cleaning, modeling, and Power Query usage in Excel are also explained, along with challenge/solution sets for self-evaluation. Application: Year-round Duration: 3.5 hrs Fee: Free-of-charge for Linkedln Learning users |
| LinkedIn Learning: Digital Marketing FoundationsLearn digital marketing strategies to promote brands effectively online. Build successful campaigns across search, social media, email, and display, and engage potential customers. Master marketing analytics, content marketing, and customer engagement, and expand your skill set to navigate the digital landscape. Application: Year-round Duration: 1.5 hrs Fee: Free-of-charge for Linkedln Learning users |
| LinkedIn Learning: Ecommerce Fundamentals (2021)Turn product idea into an online store with Patrick Rauland's course. Learn ecommerce business models, selecting a niche, validating product idea, and practicalities like branding, marketplace selling, and order fulfillment. Get tips for managing finances and taking consistent steps forward. Application: Year-round Duration: 1.5 hrs Fee: Free-of-charge for Linkedln Learning users |
LinkedIn Learning: Marketing Strategy: SEO Content WritingLearn from SEO expert Kristina Azarenko how to write content that increases your website's traffic. Discover effective SEO techniques such as identifying your target audience, finding keywords with user intent, and optimizing meta tags, images, and internal links. Build a strong content writing plan to boost your rankings. Application: Year-round Duration: 30 mins Fee: Free-of-charge for Linkedln Learning users | |
| LinkedIn Learning: Marketing Tools: Digital Marketing Tools and Services (2020)Discover the right digital marketing tools for your organization with Anson Alexander's course. Learn about social media marketing, email marketing, digital advertising, content creation, SEO, and affiliate marketing. Gain key insights to navigate the world of digital marketing and improve your marketing skills. Application: Year-round Duration: 2 hrs Fee: Free-of-charge for Linkedln Learning users. |
| LinkedIn Marketing Labs: Become a Certified Marketing ExpertJoin an exclusive network of LinkedIn Certified Marketers, unlocking access to events, badges and more. Application: Year-round Duration: Varies for marketers Fee: Please email our Secretariat at info@iabhongkong.com to know more.
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| Meta Blueprint e-Learning: Promote Your Business From Your Facebook PageLearn about Page promotions and their benefits for your business. Discover the available types of promotions, create them step by step, and optimize them for maximum impact. Application: Year-round Duration: 50 mins Fee: Free-of-charge
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| Meta Blueprint e-Learning: Build an online business presence with InstagramLearn how to establish an online presence for a business with the free tools and features of an Instagram business account. Application: Year-round Duration: 15 mins Fee: Free-of-charge |
| Meta Blueprint e-Learning: Automate four aspects of your campaign setup to improve resultsLearn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights and about the tools that increase liquidity across four dimensions: budget, audience, placement and creative. Application: Year-round Duration: 50 mins Fee: Free-of-charge |
| Meta Blueprint e-Learning: Measurement FoundationsLearn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions. Application: Year-round Duration: 15 mins Fee: Free-of-charge |
| Meta: Certified Digital Marketing AssociateThe certification collection includes courses on Facebook and Instagram advertising, as well as courses on Facebook Pages, Messenger, and Audience Network. The collection is designed to help learners build skills in digital marketing, with a focus on using Facebook and Instagram to create effective advertising campaigns. Application: Year-round Duration: 90 mins Fee: Free-of-charge
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| The Trade Desk: Executive ProgramIn this Executive program, you will gain a high-level understanding of the digital advertising ecosystem as well as learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This program consists of video presentations and quizzes. A complete list of the presentation topics for each section is available below in the learning modules section. In order to receive your certificate of completion, you must complete all modules and each of the quizzes. Application: 2.5 hrs Duration: Varies for courses Fee: Waived. Exclusively to IAB HK Members, please email our Secretariat at info@iabhongkong.com to know more. |
| The Trade Desk: Marketing FoundationsDive into the concepts, language, and skills required to master programmatic advertising. Application: 3.5 hrs Duration: Varies for courses Fee: Waived. Exclusively to IAB HK Members, please email our Secretariat at info@iabhongkong.com to know more.
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| The Trade Desk: Data-Driven PlanningGet to know the practice of media buying through data-driven marketing strategies. Application: 3.5 hrs Duration: Varies for courses Fee: Waived. Exclusively to IAB HK Members, please email our Secretariat at info@iabhongkong.com to know more.
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