IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community

The founding members of IAB HK; comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.


To help Hong Kong’s advertising and marketing professionals get the most out of digital.




The Board

Board Members

Victor Cheng
(Vice Chairman)
Vice President, North Asia

Anita Lam
Head of Branding, Facebook Greater China
Facebook Hong Kong

Janet Lee
(Honorary Secretary)
Industry Leader
Google Hong Kong

Leonie Valentine
Managing Director Sales & Operations
Google Hong Kong

Connie Chan
Chief ICT Officer
Next Digital

Chris Lee
Business Director

Elsie Cheung
Chief Operating Officer
South China Morning Post

Rico Chan
Vice President & General Manager, HK, India and SEA Sales
Verizon Media

Supporting Partner

Cecilia Yau
(Honorary Treasurer)
Partner, Hong Kong Entertainment & Media Leader

Wilson Chow
Partner, China & K TMT Leader

Kevin Huang
(Honorable Member)
Head of Birdie
Birdie Mobile Limited


Data & Measurement

Saron Leung *
Industry Manager
Google Hong Kong

Cédric Delzenne
Head of Hong Kong Office
55, the data company

Bryan Wang
Head of Marketing Science, Greater China
Facebook Hong Kong

Sheta Chow
Senior Manager, Growth & Analytics
Next Digital

Korey Lee
Head of Data


Angeline Lodhia *
Inskin Media

Kathy Ho
Digital Operations Specialist

Vincent Alliaga
Director of Technology
Lan Kwai Fong Group | LKF Xcite

Jan Cheng
Head of Business Development
Next Digital

Arthur Chan
Chief Operating Officer
Vpon Big Data Group


Ian Hocking *
Director of Digital
South China Morning Post

Jimmy Poon
Agency Group Head

Sharon Chan
Platform Manager
Google Hong Kong

Edwina Chan
Associate Director, Business Development

Jenny Tsang
Programmatic Platform Sales Lead
Verizon Media


Jeffrey Hau *
Prizm Group

Charles Lai
Client Solutions Manager
Facebook Hong Kong

Kirsty Kwok
Associate Digital Performance Director
iProspect Hong Kong

Sammy Li
Associate Director
Mindshare Hong Kong

Shalley Xiang
Business Development Manager


Roger Li *
Senior Director, Ad Creative Technology,
Verizon Media

Tina Chao
Vice President
McDonald's Hong Kong

Daisy Wong
Assistant Vice President
PCCW Media

Michael Lee
Head of Digital
PHD Media

Kevin Shui
General Manager
Travelzoo (Hong Kong)

IAB Tech Lab CTO Contact

Malcolm Ong
Head of Product
South China Morning Post

* Committee Lead

Become A Member

By joining IAB HK, you will benefit from:
  • IAB HK Exclusive Events
  • Workshops and Events Discount
  • Potential Speaking Opportunities
  • Industry Best Practice
  • Access to Research
  • Access Industry Trends and Data
  • Use of IAB HK Logo
  • Company Listing & Logo on IAB HK Website
  • Free Job Board Posting
  • Annual membership fee: HK$12,000


Digital marketing is always a competitive market in terms of talent acquisition & retention. IAB HK Job Board aims to enable our members to extend your reach to potential talents in the market. Powered by cpjobs.com, IAB HK Job Board is an exclusive job board for IAB HK members. Members can have free and unlimited postings on digital marketing related job openings at this job board. Members can also increase their job advertisements exposure to reach the best matched candidates. More importantly, it is hassle free for IAB HK members. Everything is arranged by IAB HK at the backend after activation.
Learn More

Get In Touch with IAB HK!

If you would like to know more about IAB HK such as how to get involved in our activities, extra information on how to sign-up as a Member or look for collaborations with us, please contact us at:

Alvina Chan
Rooms 901-905,9/F,
Wing On Centre,
111 Connaught Road, Central, Hong Kong