IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community

The founding members of IAB HK; comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.


To help Hong Kong’s advertising and marketing professionals get the most out of digital.




The Board

Board Members

Victor Cheng
(Vice Chairman)
Vice President, North Asia

Anita Lam
Head of Branding, Facebook Greater China
Facebook Hong Kong

Janet Lee
(Honorary Secretary)
Head of Agency Partners & Google Marketing Platform, Google
Google Hong Kong

Connie Chan
Chief ICT Officer
Next Digital

Chris Lee
Business Director

Elsie Cheung
Chief Operating Officer
South China Morning Post

Rico Chan
Vice President & General Manager, HK, India and SEA Sales
Verizon Media

Supporting Partner

Cecilia Yau
(Honorary Treasurer)
Partner, Hong Kong Entertainment & Media Leader

Wilson Chow
Partner, China & K TMT Leader

Kevin Huang
(Honorable Member)
Head of Birdie
Birdie Mobile Limited


Data & Measurement





IAB Tech Lab CTO Contact


* Committee Lead

Become A Member

By joining IAB HK, you will benefit from:
  • IAB HK Exclusive Events
  • Workshops and Events Discount
  • Potential Speaking Opportunities
  • Industry Best Practice
  • Access to Research
  • Access Industry Trends and Data
  • Use of IAB HK Logo
  • Company Listing & Logo on IAB HK Website
  • Free Job Board Posting
  • Annual membership fee: HK$12,000


Digital marketing is always a competitive market in terms of talent acquisition & retention. IAB HK Job Board aims to enable our members to extend your reach to potential talents in the market. Powered by cpjobs.com, IAB HK Job Board is an exclusive job board for IAB HK members. Members can have free and unlimited postings on digital marketing related job openings at this job board. Members can also increase their job advertisements exposure to reach the best matched candidates. More importantly, it is hassle free for IAB HK members. Everything is arranged by IAB HK at the backend after activation.
Learn More

Get In Touch with IAB HK!

If you would like to know more about IAB HK such as how to get involved in our activities, extra information on how to sign-up as a Member or look for collaborations with us, please contact us at:

Alvina Chan
Rooms 901-905,9/F,
Wing On Centre,
111 Connaught Road, Central, Hong Kong