IAB Tech Lab announced today that its Open Measurement SDK (OM SDK) is now available for web video advertising. This allows publishers and video players to offer a single, consistent, scalable, and accurate solution to measure impressions and viewability. Previously, the Open Measurement SDK was only available for mobile applications.
IAB Hong Kong is pleased to announce that we are launching a new membership and event management system using GlueUp, formerly known as Eventbank! An all-in-one digital place with all IABHK events, subscriptions, membership and engagement. Hopefully the enhanced features can improve the user experience, and stay connected with the Digital Marketing industry in Hong Kong even during social ...
On April 26, 2019, the Interactive Advertising Bureau (IAB) Hong Kong held a member event for the digital marketing industry of HK at SCMP’s office in Times Square, Causeway Bay, to announce key findings of the IAB HK’s first Programmatic Advertising Survey. SCMP was the venue sponsor of the event. Over 100 people registered for the event.
Survey end date: 29th March 2019. All answers will be shared anonymously and on aggregate. If you supply your email address we will be able to send the survey results directly to you, but it is not compulsory.
Every year, IAB HK will organize a range of activities and events for the continual development of our members. Thanks to the wonderful effort by our five sub-committee, namely: Social, Mobile, Video, Data & Measurement and Programmatic. If you are passionate about digital marketing and want to get more involved in our events, please join the committee.