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Submit your project for IMPACT AI Showcase Nomination

IAB Hong Kong, driven by its unwavering commitment to ignite digital marketing excellence and establish industry standards, proudly presents the "IMPACT AI Showcase Nomination". This groundbreaking initiative seeks to identify and recognize outstanding case studies that demonstrate the effective and innovative application of AI in marketing practices, accelerate the adoption of AI across diverse business sectors, and uncover visionary speakers for IAB HK C25

The "IMPACT AI Showcase Nomination" welcome all IABHK members or non-members to submit nominations. The IAB HK C25 Committee will serve as the judging panel and select the most outstanding AI case studies, which will be will be featured in articles, promoted on our website and showcased at the IAB HK C25 event (on-stage and on-site). 

IAB HK C25 is a flagship one-day conference and exhibition that brings together 1,000+ digital marketing leaders from across Greater China and Asia. The event serves as a dynamic platform to explore emerging AI-driven advertising technologies, strategies, and real-world case studies, fostering collaboration and innovation in the industry. Participants gain premium visibility among top brands and agencies, with selected entries receiving high-impact exposure through presentations, displays, and media coverage.

Beyond the live event, selected projects will be profiled in dedicated articles—showcasing their innovative approaches, business impact, and key learnings. These stories may also be developed in collaboration with premium media partners, extending their reach to a wider audience of marketing professionals. 

Important Dates:

Nomination Deadline: 30 May 2025 (Fri)
Presentation at IAB HK C25 Conference: 24 September 2025 (Wed)

Selection Criteria: 

Strategy (15%)

  • Short-term and long-term impact: How effectively did the AI solution align with the overall marketing strategy and contribute to both short-term and long-term business goals?
  • Alignment with business objectives: Did the AI solution address a specific business challenge or opportunity? How well did it align with the company's overall objectives?

Execution (15%)

  • Resource allocation: How effectively were resources allocated for the development and implementation of the AI solution?
  • (Bonus) Local development: Was the AI solution developed locally in Hong Kong? How would this project benefit and/or promote local AI Marketing development?

Results (40%)

  • Efficiency: Did the AI solution result in significant efficiency gains, such as cost reduction or manpower optimization?
  • Effectiveness: Did the AI solution achieve its intended marketing objectives, such as increased reach, engagement, or conversions?
  • Impact: Did the AI solution have a positive impact on the company, industry, or broader community?

Innovation (30%)

  • Novelty and innovation: Did the AI solution introduce new and innovative approaches to address marketing challenges?
  • Competitive advantage: Did the AI solution provide a significant competitive advantage in the market?

 

Eligibility Period

We encourage all marketers (brands and agencies) who have successfully implemented AI-driven solutions to submit their nominations for this prestigious showcase. All AI-related projects that are launched in all countries (including Hong Kong) between 1 January 2024 and 30 June 2025, are welcome to submit nominations.

 

By participating, you will have the opportunity to:

  • Increase brand exposure through our Showcase Articles, promoted across IAB HK’s social media channels and potentially by our media partners.
  • Present the outstanding case in C25 Conference
  • Gain recognition for your achievements in AI-driven marketing
  • Contribute to the advancement of AI in the marketing industry
  • Inspire others to embrace the transformative power of AI

 

>>> Fill in the form by 30 May 2025 (Fri) to showcase your AI project!

Remarks: The IAB HK C25 Committee will keep all information strictly confidential. Results will be shared using aggregated data only unless explicit consent is obtained from the entrants.

For inquiries, please contact our Secretariat Office by emailing info@iabhongkong.com

 

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