IABHK x HK01 Column

IAB Hong Kong is collaborating with HK01, one of the top media in HK, in writing a series of articles on various topics of Digital Marketing, in the vision of educating mass public on the latest trends in digital marketing, and increasing the public awareness of professionalism of digital marketers.

Seasoned professionals and practitioners from our IAB HK are invited to contribute articles to discuss different aspects of digital marketing, from programmatic advertising, data measurement, content marketing, social commerce to case studies. Articles will be released on HK01 and our website between January and Feburary 2022. Check the articles below and discover more about digital marketing!

 

Article 1: 擁有哪些數據,才可助您作出明智數碼營銷決定?

1Topic: What kind of data do you need for smart digital marketing?

Author: Jerry Xie, Consulting Manager of 55 the data company

作者:55數據公司顧問經理謝金磊,謝先生在數據分析咨詢及交付管理領域擁有10年工作經驗。先後工作於埃森哲,WPP,福特以及55數據公司。熟悉消費品/零售、電商、汽車等行業,對數據分析及數字營銷生態系統有深入洞察。

閱讀文章 Released on 5 Jan 2022

 

Article 2: 2022年網絡商務新趨勢 洞悉秘技爭取市場優勢

2Topic: Make good use of Social Commerce to capture the market

Author: Melissa Lau, Business Product Marketing Lead for Greater China Region of Meta

作者: Meta 大中華區產品營銷總監劉文雅女士,負責Meta旗下平台 (Facebook、Instagram、Messenger、WhatsApp) 廣告方案產品推廣。劉女士過去一直負責為大型科技公司推廣廣告平台產品,擁有10多年經驗,熟悉數碼營銷產品、趨勢及策略。

閱讀文章 Released on 18 Jan 2022

 

 

More articles are coming...!

 

Should you be interested in contributing articles in the future, please feel free to contact our secretariat team at info@iabhongkong.com