2022 Apprentice Program: Digital Training & Experience Sharing
Digital marketing is one of the fastest-growing industries globally and locally, and is an extremely popular career choice for fresh graduates. In this Apprentice Program, you will be going through a digital training course with IAB HK, setting the fundamental knowledge of Digital Marketing and receiving peronal work experience sharings from seasoned marketing experts in the industry. Join us to learn more about what a day is like in different digital Marketing companies!
1️⃣ 101 Digital Marketing Fundamental
Date & Time: 18 June (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Coleman Lo, Head of Hong Kong, HiNA Technology Co.
❇️Helen Cheung, Business Director, Zenith
2️⃣ Experience Sharing - What a day is like in Creative and Performance Agencies
Date & Time: 9 July (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Vincent Kan (Head of Digital, Wavemaker)
3️⃣ Experience Sharing - What a day is like in Media / Platform
Date & Time: 30 July (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Yoyo Yiu, Account Manager, Google Marketing Platform
4️⃣ Experience Sharing - What a day is like in E-Commerce Brands
Date & Time: 13 Aug (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Fanko Yim, Head of Growth Hacking & Data Analytics, Homeplus
❇️Fiona Cheng, Associate Director – Brand Marketing, Petmacy
5️⃣ Final Sharing and Certificate Presentation Ceremony
Date & Time: 26 Aug (Fri) 4-6pm
Format: Physical Event
Venue: Facebook Office in Quarry Bay (TBC)
Guests:
❇️IABHK Chairmen: Anita Lam and Janet Lam
❇️IABHK Exco: Arthur Chan
❇️Education Committee
