Programmatic Blog

Many advertisers hesitated to invest in out of home advertising in the past 3 years due to the pandemic and travel restriction globally, which has brought significant challenges to the travel industry. For advertisers constantly on the hunt for the most effective strategies to reach travelers, programmatic DOOH has proven to take things a step further, allowing advertisers with a smarter way...

While there are means to achieve better results, there’s one perspective which often gets overlooked, the role of publishers in 1-1 PMP trades. The best publishers are committed to deliver the best campaign performance and ROI for their advertisers. Their in-house ad operation team could play a crucial part in PMP, or what we often refer as Premium Programmatic trade. Here is how.

Check out the video to explore how Artificial Intelligence (AI) can help drive eCommerce sale revenue

Ultimately, we will see a slow and gradual adjustment for publishers not just in this region but also all around the world. Those who move first will definitely have an advantage. The question is, are you ready?

In the past two years, the shopping behaviors of Chinese consumers have undergone a drastic change due to the rapid evolutions of e-commerce, digital entertainment, and social media. Check out the five latest marketing trends in China that you must know!

Take a look at these Hong Kong-based omnichannel marketing strategies throughout the six main sales funnel stages: Exposure, Discovery, Conversion, Consideration, Close and Relationship.

Check out these 5 exciting ad tech companies to give us a glimpse into the exciting world of future advertising

As the adoption of programmatic DOOH grows amongst agencies and brands in the region, it is evident that the usage of programmatic DOOH will continue to expand as it delivers significant value to advertisers. As an advertiser, how can you make sure your budget is primed to take full advantage of this emerging channel in driving real business outcome?

In response to the cookieless and ID-less digital era, IAB HK Programmatic Team has compiled below Privacy Focused Solutions Synopsis to help marketers thrive in this privacy-first ecosystem and facilitate the discussion of ID-less and cookieless future.

The Digital Out-of-Home (DOOH) industry has grown significantly over the  past few years and has now evolved to a point where advertising is increasingly bought programmatically. This glossary marks the first time  that the industry has come together to agree on a set of shared terms across  multiple areas, including measurement, programmatic and targeting.