2022 Working Committee Nomination Opens

Year of Convergence

IAB HK's mission is to help Hong Kong’s advertising & marketing professionals get the most out of digital. Over the past 5 years, we have organized different initiatives to share the global best practices, build-up thought leadership, showcase the advanced technology and more. With the active participation from our members, IAB HK is recognized as one of the most respected & professional associations in Hong Kong & Asia.

2021 was the year for Bonding and Bouncing. A year that we stayed together during the difficult COVID time and worked hand-in-hand to bounce back and ready for the new year.

2022 will be the Year of Convergence. IAB HK will further strengthen our expertise outside of the existing scope. We will extend the networks to start-ups, developers, the marketplace, NGOs and more. The IABHK Working Committee will be re-engineered so that can better utilize the resources and address the topics.  

Here are the new working committee groups : 

  • Ad Tech & Programmatic
  • Commerce
  • Content Marketing
  • Measurement
  • Education and Career



​IAB HK is calling for nominations for the upcoming 2021 Working Group Committee Members of the term Jan – Dec 2022.

If you are a visionary expert for innovation and digital transformation, please join us or nominate a suitable candidate.

Working Committees

AdTech & Programmatic

Evangelizes effectiveness and efficiencies of programmatic, provide key insights and thought-leadership to transform advertising via technology


Aggregates the market players to showcase the best practices and latest technology in retailing, enabling members to seize the opportunity on growth from Digital Commerce

Content Marketing 

Leads the world-class best practice of content creation and strategy in the digital/mobile world.

Education & Career 

Provides professional industry knowledge to the public by bridging up the mass audience with the industry and creating prospective career paths. Meanwhile, we will continuously bring in the latest world-class digital know-how to our members.


Helps marketers navigate the changing environment for accurate data collection, un-siloed insights and cross-channel activation


  • Do something meaningful & interesting for the ad industry.
  • Extend your reach & exposure beyond your daily work.
  • Strengthen the relationships with the top digital marketers & ad practitioners.



  • Each Working Committee is empowered to organise events or programs (such as seminars, research, survey, competitions or site visit tour) to enhance knowledge sharing among members. Tentatively 2 - 3 programs a year subject to the team's decision. 
  • Choose Working Committee Lead together with other working committee members and support Working Committee Lead in members engagement and participation.
  • Try the best effort to attend monthly working committee meetings in person or by video conference, and actively participate in ideas generation and execution of activities.  A participation rate of 70% is required.



  • Lead the working committee team in projects/events organisation.
  • Find the necessary resources to help the projects be accomplished.
  • Attend Exco meetings on a quarterly or bi-annual basis for updates and discussions.
  • Manage the team to ensure all members are participating. 
  • Look for member replacement, if any member is considered as not contributing to the working committee or absent for 3 consecutive meetings. 


The Candidate of Working Committee should be:

  1. A current employee of a valid corporate member of IAB HK in good standing as of nomination period
  2. Passionate and specialise in the subject matter of the working committee
  3. Prepared for ‘Roll up the sleeves’ commitment in activities organisation
  4. A team player who shares the same mission with IAB HK, “To help Hong Kong’s advertising and marketing professionals get the most out of digital.”


  • Industry experience and expertise of the relevant area
  • Connection and influential power
  • Genuine Passion for the development of industry


  • The working committees are voluntarily basis with no remuneration involved. 
  • Each corporate member can only nominate ONE representative in the working committee, except for Founding Members which can nominate two representatives. 
  • Candidates can select up to 2 committees in the nomination process, in order of preference.
  • Candidates shall be current employees of a valid corporate member of IAB HK in good standing. 
  • If there is a job change and your new employer is also an IAB HK member, we welcome you to remain on the working committee.  If your employer seizes membership, or if your new employer is not a member, the committee position may require to be surrendered. Working Committee Lead will then look for a replacement.
  • If you are nominating others, please seek consent from the Candidate in advance. 


  • Please join us by filling up the form by FRIDAY 3 DECEMBER 2021.
  • The nomination list will be reviewed by the Executive Committee and confirmed in December.
  • Successful candidates will be announced during IABHK Annual General Meeting in Jan 2022.

🔍 Should you have any enquiries, please feel free to contact our secretariat office info@iabhongkong.com or Alvina at +852 9689-6628.