Register the fifth class of IAB HK x HKU SPACE Certificate Course: Effective Digital Media Planning & Programmatic Advertising (40-hours training๏ผ
๐๐ Join the IAB HK x HKU SPACE Certificate Course in Jan-Apr 2024 to take your skills to the next level in Digital Media Planning & Programmatic Advertising, eligible for CEF reimbursement from just HK$1,870!
๐ IAB HK is excited to collaborate with HKU SPACE again to offer the โCertificate Course in Effective Digital Media Planning and Programmatic Advertisingโ. This course provides a solid foundation in the dynamic field of digital marketing, covering topics such as digital media planning, buying, selling, and hands-on learning with 7 hours of practical exercises. ๐ Engage in interactive discussions and analysis using real case studies presented by our expert lecturers, and gain a deep understanding of the industry.ย
Recommended for junior marketers and those interested to have a thorough and practical understanding of digital marketing.
๐ Date: 6 Jan 2024 - 6 Apr 2024 (every Saturday, 2-6 pm)
โฐ Duration: 40 hours
๐ฃ๏ธ Language: English
๐ต Course Fee: HK$9350 (80% course fee reimbursable under Continuing Education Fund)
๐ Application Fee: HK$150* (IAB members enjoy a fee waiver)
โ๏ธ Enquires: ec.marketing@hkuspace.hku.hk
โ๏ธRegister by 18 Dec 2023: https://bit.ly/iabhkuspacecourse
๐ Modules Covered:
๐ IAB Digital Fundamental
๐ IAB Digital Media Buying and Planning
๐ IAB Programmatic 360
๐ IAB Data, Measurement & Media Selling
๐ Ad Placement and Generation of Ad Tags
๐ Latest Trends in Digital Marketing
>>Register now
๐ Lecturers:
๐ธ Helen Cheung, Managing Director, Omnicom Media Group
๐ธ Yoyo Yiu, Senior Account Manager, Google Marketing Platform, Google
๐ธ Alex Lo, Lead Senior Client Strategy Director, Hong Kong & Taiwan, The Trade Desk
๐ธ Coleman Lo, VP of Operations, Key Accounts, Hina Technology Co.
๐ธ Roger Kan, VP, Strategic Partnerships, Cosmose Inc.ย
๐ Special thanks to Dentsu, Omnicom Media Group, Publicis Groupe, and Meta for the generous support of the media budget for ad placement in the student projects.
โณSubmission Deadline: 18 Dec 2023 (Monday)
๐ Don't miss out on this incredible opportunity to boost your digital marketing career! ๐๐
For any enquiries, please mail toย ec.marketing@hkuspace.hku.hk
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