Register the fifth class of IAB HK x HKU SPACE Certificate Course: Effective Digital Media Planning & Programmatic Advertising (40-hours training๏ผ‰

๐ŸŽ‰๐ŸŽ“ Join the IAB HK x HKU SPACE Certificate Course in Jan-Apr 2024 to take your skills to the next level in Digital Media Planning & Programmatic Advertising, eligible for CEF reimbursement from just HK$1,870!

๐Ÿ“š IAB HK is excited to collaborate with HKU SPACE again to offer the โ€œCertificate Course in Effective Digital Media Planning and Programmatic Advertisingโ€. This course provides a solid foundation in the dynamic field of digital marketing, covering topics such as digital media planning, buying, selling, and hands-on learning with 7 hours of practical exercises. ๐Ÿ“ˆ Engage in interactive discussions and analysis using real case studies presented by our expert lecturers, and gain a deep understanding of the industry.ย 
Recommended for junior marketers and those interested to have a thorough and practical understanding of digital marketing.

๐Ÿ“† Date: 6 Jan 2024 - 6 Apr 2024 (every Saturday, 2-6 pm)
โฐ Duration: 40 hours
๐Ÿ—ฃ๏ธ Language: English
๐Ÿ’ต Course Fee: HK$9350 (80% course fee reimbursable under Continuing Education Fund)
๐Ÿ“Ž Application Fee: HK$150* (IAB members enjoy a fee waiver)
โœ‰๏ธ Enquires:
โœ๏ธRegister by 18 Dec 2023:

๐Ÿ“ Modules Covered:
๐Ÿ“Œ IAB Digital Fundamental
๐Ÿ“Œ IAB Digital Media Buying and Planning
๐Ÿ“Œ IAB Programmatic 360
๐Ÿ“Œ IAB Data, Measurement & Media Selling
๐Ÿ“Œ Ad Placement and Generation of Ad Tags
๐Ÿ“Œ Latest Trends in Digital Marketing
>>Register now

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๐ŸŽ™ Lecturers:
๐Ÿ”ธ Helen Cheung, Managing Director, Omnicom Media Group
๐Ÿ”ธ Yoyo Yiu, Senior Account Manager, Google Marketing Platform, Google
๐Ÿ”ธ Alex Lo, Lead Senior Client Strategy Director, Hong Kong & Taiwan, The Trade Desk
๐Ÿ”ธ Coleman Lo, VP of Operations, Key Accounts, Hina Technology Co.
๐Ÿ”ธ Roger Kan, VP, Strategic Partnerships, Cosmose Inc.ย 

๐Ÿ‘ Special thanks to Dentsu, Omnicom Media Group, Publicis Groupe, and Meta for the generous support of the media budget for ad placement in the student projects.

โณSubmission Deadline: 18 Dec 2023 (Monday)
๐ŸŒ Don't miss out on this incredible opportunity to boost your digital marketing career! ๐Ÿ“ˆ๐Ÿš€

For any enquiries, please mail toย

>>>Register Now