IAB HK Digital Awards 2023 Winner Results Announcement

IAB HK Digital Awards 2023 aims to honor outstanding work in the industry and recognize the year's most innovative and impactful digital campaigns. The awards are open to all creative, design, or media agencies, advertisers, independent parties, media sales houses, technology providers, vendors, platforms, IAB HK members, and non-IAB HK members.

After hours of judging, we're proudly unveiling the finalists of 6 categories.

  *List in alphabetical order by brand name. 

 

Best Use of Adtech & Programmatic Advertising

 

Gold

 image-20240209160530-1Campaign: HSBC - Smart Use of Future Money Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

Silver 

image-20240209160848-1 Campaign: 2023 Wealth and Stock Decoded Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

Bronze 

image-20240209160922-2 Campaign: Hong Kong Disneyland - “Momentous” Nighttime Spectacular

 Brand: Hong Kong Disneyland

 Agencies: Zenith HKThe Trade Desk Hong Kong

 

 


 

Merit

foodpanda adtech

 Campaign: foodpanda Grocery Campaign

 Brand: foodpanda

 Agencies: MTR* advertising

 

 

 

 

 

hangseng

 Campaign: Credit Card +FUN Dollars Launch

 Brand: Hang Seng Bank Limited

 Agencies: Zenith HK

 

 

 

 

 

Adtech 2

 Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts

 Brand: Ocean Park Hong Kong

 Agencies: EternityX Marketing Technology Limited

 

 

 

 

shiseido my first

 Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation

 Brand: SHISEIDO

 Agencies: iProspect

 

 

 

 

 

Best Branding Campaign

 

Gold

image-20240308114122-1 Campaign: Prestige Banking − CFO Campaign

 Brand: Hang Seng Bank Limited

 Agency: The Bread Digital

 

 

 

 

 

 

 

Silver 

image-20240209161415-2 Campaign: TamJai SamGor 15th Anniversary Campaign

 Brand: Tam Jai International - TamJai SamGor Mixian

 Agencies: The Bread Digital, The Bridge Agency

 

 

 

 

Bronze 

image-20240209161544-3 Campaign: HSBC Fraud (呃)Fair

 Brand: HSBC Hong Kong

 Agencies: Hungry Digital LimitedHill & KnowltonOMG

 

 

 

 

Merit

branding 1

 Campaign: HSBC One Rethink Wealth Campaign

 Brand: HSBC Hong Kong

 Agencies: Wunderman Thompson Hong KongOMG 

 

 

 

 

 

Branding 2

 Campaign: HSBC Premier Elevate Campaign

 Brand: HSBC Hong Kong

 Agencies: Wunderman Thompson Hong KongOMG

 

 

 

 

 

smart use of

 Campaign: HSBC - Smart Use of Future Money Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

 

Branding 4

 Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation

 Brand: SHISEIDO

 Agencies: Narrow DoorPontaciProspect

 

 

 

 

Best Use of Commerce

 

Gold

 image-20240209160530-1Campaign: HSBC - Smart Use of Future Money Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

 

Silver 

image-20240209161904-4 Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation

 Brand: SHISEIDO

 Agency: iProspect

 

 

 

 

Bronze 

image-20240209161959-5 Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem

 Brand: Chow Sang Sang

 Agency: Prizm Group

 

 

 

 

Merit

image-20240209160922-2

 Campaign: Mox Credit Campaign

 Brand: Mox Bank Limited

 Agencies: StarcomThe Trade Desk  

 

 

 

 

 

image-20240209160922-2

 Campaign: Galaxy Z Series Join The Flip Side Campaign

 Brand: Samsung

 Agencies: Cheil PengTaiStarcom Worldwide

 

 

 

 

 

image-20240209160922-2

 Campaign: Why Not Loving Both

 Brand: Tam Jai International

 Agencies: Vpon Big Data Group

 

 

 

 

 

 

Best Use of Content Innovation

 

Gold

image-20240209162129-6 Campaign: HSBC Fraud (呃)Fair

 Brand: HSBC Hong Kong

 Agencies: Hungry Digital LimitedHill & KnowltonOMG

 

 

 

SIiver

image-20240209162226-7 Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign

 Brand: Hang Seng Bank Limited

 Agency: Sunny Idea (HK) Limited
 

 

 

 

Bronze

image-20240209162330-8 Campaign: Men's Choice Matter

 Brand: MSD

 Agency: Narrow Door

 

 

 

 

Merit

wealth

 Campaign: 2023 Wealth Decoded Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

 

 

knock knock

 Campaign: Knock Knock Frontline Recruitment Campaign

 Brand: HSBC Hong Kong

 Agencies: Secret Tour (HK) LimitedOMGIchi Events Limited

 

 

 

 

teens

 Campaign: Teens Proposition Campaign

 Brand: HSBC Hong Kong

 Agencies: Narrow DoorOMG

 

 

 

 

tamjai 15

 Campaign: TamJai SamGor 15th Anniversary Campaign

 Brand: Tam Jai International - TamJai SamGor Mixian

 Agencies: The Bread Digital, The Bridge Agency

 

 

 

 

 

Best Use of Data & Insights

 

Gold

image-20240209161959-5 Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem

 Brand: Chow Sang Sang

 Agency: Prizm Group

 

 

 

 

SIiver

image-20240209162226-7 Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign

 Brand: Hang Seng Bank Limited

 Agency: Zenith HK

 

 

 

 

Bronze

image-20240209162552-10 Campaign: Credit Card +FUN Dollars Launch

 Brand: Hang Seng Bank Limited

 Agency: Zenith HK

 

 

 

 

Merit

HS wealth

 Campaign: 2023 Wealth Decoded Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

 

 

image-20240209160922-2

 Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts

 Brand: Ocean Park Hong Kong

 Agencies: EternityX Marketing Technology Limited

 

 

 

 

O2O shisei

 Campaign: O2O Analytical Project & Activation

 Brand: Shiseido Group Hong Kong – Brand Shiseido, Clé de Peau Beauté, IPSA, NARS

 Agencies: iProspect Hong KongMerkle Hong Kong

 

 

 

 

image-20240209160922-2

 Campaign: Standard Chartered Digital Lending Campaign

 Brand: Standard Chartered Hong Kong

 Agencies: iProspect Hong Kong Limited

 

 

 

 

 

Best Use of Martech

 

Gold

image-20240209162709-11 Campaign: The Biggest Laisee of All

 Brand: PayMe by HSBC

 Agency: OMG

 

 

 

 

Silver

image-20240209162908-14 Campaign: Here We Are For Your Health

 Brand: FWD Insurance

 Agency: Cymballe Limited
 

 

 

 

 Silver

image-20240209162808-13 Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation

 Brand: SHISEIDO

 Agencies: Narrow DoorPontaciProspect

 

 

 

 

Merit

image-20240209160922-2

 Campaign: Mannings Many Healthy Returns AI Driven SEO Campaign

 Brand: Mannings

 Agencies: Aloha Group Limited

 

 

 

 

image-20240209160922-2

 Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts

 Brand: Ocean Park Hong Kong

 Agencies: EternityX Marketing Technology Limited

 

 

 

 

image-20240209160922-2

 Campaign: Watsons Here For You WhatsApp Solutions

 Brand: Watsons Hong Kong eShop

 Agencies: Omnichat Limited

 

 

 

 

 

Best Digital Campaign of the Year

 

 image-20240209160530-1Campaign: HSBC - Smart Use of Future Money Campaign

 Brand: HSBC Hong Kong

 Agencies: OMGSaatchi & Saatchi

 

 

 

 

Congratulations to all the winners! 

>>> Check out the media coverage of IAB HK Digital Awards 2023