The Best Use of Mobile Season 2 Online Campaign Showcase


In keeping with IAB’s mission to promote professionalism and learning for our members and associates, IAB Hong Kong Mobile Committee has launched this second season of Best Use of Mobile Online Campaign Showcase to recognize mobile campaigns that have demonstrated innovation and excellent results. After received the excellence campaign in first season, we are looking forward to the campaign this season. This online showcase is a permanent library of multimedia case studies launched in Hong Kong and it is a chance for in-house and agency marketers to get recognized for their most successful and effective campaigns and share your most successful and effective campaigns with your peers! 

Adhere to our belief, the power of mobile is undoubtable, a medium for various purposes -- audience targeting, AR, OTO, branding and more. This season's campaigns provide us with a variety of usage examples of mobile. Thank you for the great submissions and we are pleased to present the result of the best use of mobile of season 2 and delighted to include below campaigns.

IAB HK Committee's and Editor's Picks

Pay, shake, earn Campaign: Pay, Shake, Earn

 Company: Livi Bank limited

 Click here for the full campaign


yas1 Campaign: YAS MicroInsurance - The Next Generation of InsurTech

 Company: YAS  MicroInsurance

 Click here for the full campaign

IAB HK Committee's Picks

West Kowloon Cultural District by NDN Campaign: Reimagining West Kowloon Cultural District by NDN Group

 Company: NDN Group (HK) Limited 

 Client: West Kowloon Cultural District Authority (WKCDA)

 Click here for the full campaign


HKT Campaign: HKT Enterprise Solution - SME Solutions for POS Consumption Voucher

 Company: Hotmob Limited

 Client: HKT Enterprise Solution

 Click here for the full campaign


Other campaigns

Yahoo x Maruko Chan AR Campaign: Yahoo x Maruko Chan AR

 Company: Verizon Media

  Click here for the full campaign


OLO Campaign: Only Live Once - The Year To Rethink 2020

 Company: Yahoo 

  Click here for the full campaign


SHEIN Campaign: Enjoy Every Spring Moments with SHEIN

 Company: AnyMind Hong Kong Limited

 Client: SHEIN

 Click here for the full campaign


CIGNA Campaign: Cigna DIY Health Plan Launch Campaign

 Company: Cigna Hong Kong 

 Click here for the full campaign


Emma by AXA Campaign: Emma by AXA

 Company: GoGoChart Technology Limited

 Client: Emma by AXA

 Click here for the full campaign


A NEW CUSTOMER JOURNEY Campaign: A New Customer Journey with a UX Centric Methodology

 Company:  NDN Group

 Client: Anonymous

 Click here for the full campaign